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Real EstatePlaybook
IndustriesReal EstateLead qualification

Lead qualification for Real Estate Teams

Capture approved budget and timing fields, then send the details to the person or team you choose.

Choose the questions and next step, then test one real call before sending callers here.

  • Fit questions
  • Useful call notes
  • Human decision

Example call notes

Ready for the team

Intent
Lead qualification
Priority
Standard
Next step
Send call notes
Your team chooses the script and next step.

What this call should accomplish

Gather the approved fit and timing details without deciding who qualifies.

  • Asks the property, budget, timing, and preference questions the team approves.

  • Leaves qualification and Fair Housing decisions to people.

  • Separates prospect, resident, owner, and vendor calls.

  • Records the caller, property, timing, and requested next step.

Questions worth asking

Ask about the caller, property, and requested next step without deciding eligibility or availability.

  • 1

    What name and number should the property team use for follow-up?

  • 2

    Which property type, price range, and must-have details apply?

  • 3

    Are you a buyer, seller, renter, resident, owner, or vendor?

  • 4

    What timing, move-in, or decision date matters?

  • 5

    How should the property team follow up?

After the caller hangs up

The team sees the answers and makes the decision.

Step 1Call result

Call notes keep the caller, property, timing, and request together.

Step 2Call result

The answers go to a person. AnswerCheap does not decide whether the caller qualifies.

Step 3Call result

People own availability, qualification, assignment, and property decisions.

Where people stay in control

What stays with your team

  • People remain responsible for pricing, availability, Fair Housing, legal, lending, and property decisions.
  • Calls outside the showing script go to the property team.

Questions owners ask

Does it decide which callers qualify?+

No. It asks the approved questions and sends the answers to your team for a decision.

Compare other real estate call situations before choosing a script.

Put this playbook to work

Choose the fit questions and who takes over when judgment is needed.

Want the numbers? See pricing →