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Real EstatePlaybook

AI Receptionist for Brokerages

Capture inbound lead details and follow the brokerage's agent or team route.

Choose the questions and next step, then test one real call before sending callers here.

  • Specific questions
  • Useful call notes
  • Human follow-up

Example call notes

Ready for the team

Intent
Brokerages
Priority
Standard
Next step
Send call notes
Your team chooses the script and next step.

What this call should accomplish

A showing request, resident issue, and vendor call need different follow-up. Start with the caller, property, timing, and requested next step.

  • Keeps the requested next step with the property details.

  • Leaves qualification and Fair Housing decisions to people.

  • Separates prospect, resident, owner, and vendor calls.

  • Records the caller, property, timing, and requested next step.

Questions worth asking

Ask about the caller, property, and requested next step without deciding eligibility or availability.

  • 1

    What name and number should the property team use for follow-up?

  • 2

    Which office, listing, or agent is connected to the call?

  • 3

    Are you a buyer, seller, renter, resident, owner, or vendor?

  • 4

    What happened, and what would you like the team to do next?

After the caller hangs up

The property team receives the call notes and requested next step.

Step 1Call result

Call notes keep the caller, property, timing, and request together.

Step 2Call result

The requested next step goes to the property team.

Step 3Call result

People own availability, qualification, assignment, and property decisions.

Where people stay in control

What stays with your team

  • People remain responsible for pricing, availability, Fair Housing, legal, lending, and property decisions.
  • Calls outside the showing script go to the property team.

Questions owners ask

What happens when a call does not fit the script?+

Send it to the property team or use the message and callback fallback set during setup.

Can it decide whether a buyer or renter qualifies?+

No. It can ask approved questions, but people own eligibility, availability, Fair Housing, lending, and property decisions.

Compare other real estate call situations before choosing a script.

Put this playbook to work

Choose the caller details and the next person who should respond.

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